Skills

Strategy
management

  • Market analysis, including market sizing and SWOT
  • Brand position development, including sub-brand or sector-level positions
  • Business and marketing plan development, including account-based marketing planning
  • Investor development (VC, angel and partner pitching at seed, growth and mezzanine levels)

Research
management

  • External and internal factor analysis via executive and large-customer debriefs
  • Competitive and comparative benchmark and follow-on studies
  • Virtual and in-person focus-group development
  • Expert-panel development and maintenance
  • Pulse-testing via social media

Planning
management

  • Enterprise to function level
  • Strategic to tactical
  • Close ties to sales quota, market development, brand/product acceptance and investor targets

Media
management

  • Analytics, planning and negotiating
  • Consumer broadcast and narrowcast media, including geographic microtargeting
  • General-business media, including technology trade
  • Mobile media, including geofencing / in-app
  • Search engine marketing

Creative
management

  • Copywriting
  • Graphic design
  • Identity system development
  • Advertising (general-business and trade display)
  • Collateral (corporate, solution, and technical brochures, catalogs, folders / binders, newsletters)
  • Direct mail (envelope / card, single / serial, creative / list tests)
  • Print production management

Event
management

  • Tradeshow management
  • Premium-event management
  • Speaker calls management
  • Event creative and production
  • Promotional tie-ins
  • Theatre creative and production
  • Seminar creative development

Channel / partner management

  • B2B, B2G, and public-interest
  • E-Commerce programs / systems
  • Two-stage demand-pull programs
  • Retail support programs
  • Branded co-marketing programs

Interactive
management

  • Social media management, including content and engagement management
  • Campaign and relationship management
  • Live and offline webcasting 
  • Optical content development and production

Editorial
management

  • Editorial opportunities management
  • News releases
  • Main-body editorial content
  • Press and analyst relationship management / tours

Software
proficiencies

  • Social media and relationship analytics
  • Page and image composition
  • Rich media development
  • Workgroup productivity