I developed new messaging and a $M campaign that gave positioning for America's largest carrier a B2G context. My team refreshed these insights through expert-panel and online analytics to ensure B2G relevance. Our work outscored AT&T and Sprint on reader surveys in all campaigns.
I led a $M company-wide effort to rebrand all nine acquisitions of a network test vendor under a single identity, including messaging, branding, sales support, website network, media relations and public speaking across five countries. My brand launch won Best of Show at America’s largest telecom trade show, besting every Fortune 100 company on the floor.
I took less than a year to evolve a financially troubled technology reseller’s marketing into a brand-new model of system integration for government. My aggressive launch plan included completely new messaging, five integrated solutions launches involving over a dozen technology partners, over a hundred live events, and re-launch of a million-hit e-commerce site.
