Spirent Communications
Thought leadership outreach & support

To help build Spirent's thought-leadership within the network management marketspace, I devised and managed a systematic outreach program targeting prospective events and analysts to win speaker panel or keynote slots and entrees to press tours. I specified and maintained a custom online database (securely visible to all stakeholders) to manage the entire process, from opportunity identification to formal pitch to presentation materials preparation and finally to onsite delivery support. Other functions keyed to this process included ongoing speaker and media training for about twelve subject matter experts, prospecting and managing event-site interview "waves" for visiting media, and collaboration with peers and SMEs at technology partners to chair group panels.