Spirent Communications
Editorial opportunity & relationship management

To best harvest ongoing editorial opportunities for Spirent's Service Assurance division, I devised themed media support bundles keyed to specific categories of opportunities, including application backgrounders, FAQs for new writers, and one or more story abstracts tailored to that opportunity. Each package was accompanied by timed verbal pitches leading up to the editorial closing date. All deliverables were made available through push emails, with formal paper kits available at events and press tours. I also created and maintained a deeply detailed online press center providing rich third-party linking resources for writers on deadline who need fast information across a market, service or technology.