Spirent Communications
"A3" identity system

Spirent's acquisition of Hekimian made it possible for the vendor to serve the complete end-to-end development and deployment cycle for communications technologies and services. To better reflect this value proposition, I co-lead an identity development team across all eight business units that created and produced this "Analyze | Assure | Accelerate" identity system (including system usage guidelines and documentation) for use in all stationery elements, building signage, collateral and e-marketing materials.