GTSI Corp
"I Rely" identity system

With few exceptions, most government technology resellers use a thin corporate ID umbrella to envelop strong product-level messaging that carries the brand power of their OEM partners. As GTSI quickly migrated from this space into the service provider world, the reverse would be required.

I responded by creating an integrated personality across all of the company's communications deliverables, using empowered photo talent in modern architectural settings, heavily saturated imagery with a dominant color palette, and tonality appropriate for enterprise consulting. A pivotal feature is the button-style violator, designed to underscore a key brand pillar while uniting all of the deliverables (regardless of market, message hierarchy or solution).