GTSI Corp
Federal civilian, defense & state/local tradeshows

Like many resellers, GTSI fielded a product-heavy tradeshow presence that placed the brand impact of its technology partners ahead of its own branding. The result was increasing confusion as the company began a rapid migration toward the system integrator model. To resolve this, I created a solution-centric booth model with strong corporate branding tied to our website and collateral. This modular approach used interchangeable workstations and gridwork with magnetized messaging designed to dovetail across the entire structure, supporting the company's wide variety of exhibit and logistic requirements.