Verizon Wireless
Federal civilian, defense & state / local tradeshows

Bringing a major consumer brand with a strong product focus to a tribal world of first responders, military, and career public service professionals requires sensitivity to market need and fidelity to brand equity -- even more so when sister business units and technology partners share the stage. Our team consistently did this across multiple booths and segments, efficiently leveraging properties like towers, theatres, product demo centers, recharge bars and hospitality lounges from many sources into a single compelling environment.