GTSI Corp
Various direct marketing campaigns

Direct mail often gets overlooked in an era of social networks and contextual email -- but for government agencies where even basic web functionality is heavily filtered, or direct addressing may not be possible, direct mail with a high arrest quality is indispensable. For this campaign, my team needed to get better penetration into embassies and consulates for group printing solutions -- an audience of career foreign service professionals who take pride in appearance and tonality. We reflected that in these six-color trifolds -- keyed to our firm's new corporate ID -- issued in three waves within targeted host markets using local drops and postage.