American Association for Justice /
American Trial Lawyer Association
Various direct marketing campaigns

Critical to any association's lifeblood is member attraction and retention -- and recessions are no friend to keeping acquisition costs manageable. Over different periods, I worked with both incarnations of this trial-lawyer association to promote its extensive professional-development offerings and field effective member-get-a-member programs. Our hard-working vehicles ensured full-calendar coverage and fast turnaround for their aggresive event schedule, yet still preserved a lean bottom-line.